The SpongeBob SquarePants-themed Toyota Highlander was officially unveiled on July 13th during Nickelodeon’s SpongeBob Day at the Padres vs. Giants game in San Diego, California.
The cartoonish Highlander will start going places in the “Happy Driving!” promotional tour throughout the US, visiting seven locations across the country, including Nickelodeon Suites Resort, Orlando, Fla. (Aug. 2-4]; SpongeBob Shellabration, Hollywood, Calif. (Sept. 7-8), Artscape Festival, Baltimore, Md.(July 19-21); Eat Real Festival, Oakland, Calif. (Sept. 27-29); Nickelodeon Universe at Mall of America, Minneapolis, Minn. (Aug. 9-11); NASCAR Sprint Cup Series at Chicagoland Speedway, Chicago, Ill. (Sept. 15); Gourmet on Gore Festival (Aug. 30-Sept. 2); LA Auto Show, Los Angeles Calif. (Nov. 30-Dec. 9).
“We are thrilled to partner with Toyota to produce this truly unique SpongeBob SquarePants-themed Highlander,” said Pam Kaufman, Chief Marketing Officer, Nickelodeon Group. “Through the ‘Happy Driving!’ program, SpongeBob fans across the nation will have a chance to interact with SpongeBob in a whole new, four-wheeled way.”
As seen in the preview photo of last week, the cartoon themed Highlander is wrapped in a SpongeBob vinyl that covers everything except the windshield and the rear window. The theme is continued inside with bright yellow and white leather seats with the main SpongeBob characters printed on the headrests and water related inserts. See it in the photos below.
No comments:
Post a Comment